Turn of the century romance
At Strandflickorna, history is not just preserved – it is lived. Lysekil flourished as a spa resort at the turn of the 19th century, and we proudly carry that heritage forward.
Our more than 100-year-old wooden villas have been carefully restored with traditional wallpapers, Art Nouveau furnishings and classic Scandinavian craftsmanship. Each room at Strandflickornas Havshotell is individually designed and dedicated to a historical personality – some real, some imagined – creating a truly unique boutique hotel experience on Sweden’s West Coast. Here, turn-of-the-century elegance meets modern comfort, with the sea just outside your window.
This is us
We are Åsa and Bettina, and we have run our business Strandflickorna together since 1990.
Bettina’s background in international tourism – from the Norwegian mountains to the French Alps – gave her a deep love for travel and hospitality.
Åsa studied economics and marketing in Lund, envisioning a corporate career.
Life had other plans. “And we haven’t regretted it for a single second,” says Åsa.
Running our own seaside hotels in Lysekil is inspiring, creative and wonderfully varied. One day we focus on interior design and guest experiences, the next on marketing strategies or hands-on service.
Our motto has always been: Have fun at work. That joy, creativity and personal engagement are at the heart of everything we do – and it’s what makes Strandflickorna more than just a hotel – It’s an experience.
Below is a link to a silent film we recorded on an incredibly cold – yet wonderfully creative – day in November 1994, celebrating the 100th anniversary of Villa Strand.
